CupcakeFetish on LA's KCRW

A couple of weeks ago I was interviewed by Good Food, a radio show on KCRW Los Angeles.  You can listen to the interview here by clicking on "Listen" and then clicking on the "Cupcake" tab at the bottom of the audio player.

Keep an eye out on our blog for my writeup of Los Angeles and San Diego cupcakeries, and find out if the cupcakes at Disneyland are the happiest cupcakes on Earth...

Cupcakes on the Today Show!

Well, the producer from the Today Show never got back in touch with me, probably because they didn't use any of our statistics or pictures in their segment on the Cupcake Craze. (I do a fair bit of work with the media for my "real job" and this isn't unusual at all.) From speaking with the producer, it seemed like the piece would be focusing on how cupcakeries are no longer a big-city fad and are popping up in small towns across the country. That angle must've changed at some point since the segment primarily consists of interviews of Candace Nelson of Sprinkles Cupcakes in LA and Jennifer Appel of Buttercup Bake Shop in NY City.

Sprinkles Cupcakes and Buttercup Bake Shop are probably two of the most famous cupcake locales, right behind Magnolia Bakery (which Jennifer Appel co-founded). Never fear small-town cupcakeries! We at Cupcake Fetish will continue to endeavor to spread the word about you far and wide!

One more thing. On the official Today Show blog, Noah Oppenheim calls Sprinkles Cupcakes the perfect cupcake. As you can see from my post yesterday, Courtney Love disagrees. I've never been, but you can read Baron's reviews on Sprinkles' profile page. I'm eagerly anticipating my trip to LA next week so I can see (or taste) for myself!

Cupcakes on the Today Show!

I was recently contacted by a producer from the Today Show. Apparentlythey are doing a segment on the cupcake craze and needed somestatistics about the number of cupcakeries in the US. I gave them somedata as well as some pictures from our gallery. The producer said she'de-mail me the date the segment is going to air so I'll post an updateas soon as I hear back from her.